What I Learned Day 2: Magento Imagine 2016

So day 2 was a lot of fun. My goal leading into the conference was to focus my attention on learning as much as I could on three topics I thought would be interesting and helpful to my practice:

  1. Magento 2 vs Shopify+ – how Magento and other Solutions Providers were thinking about the benefits of each platform, what their sales positioning was, and what the long term competitive strategy might be. Also interested in listening to merchants too.
  2. Tools and Extensions to take a Magento 2 Implementation to the next level, particularly on the Marketing side but also performance.
  3. Agile practices – learn who is leading in this space in the Magento arena and what tools and practices they’re promoting

Magento 2 Enterprise Cloud Solution

We knew an announcement was coming but didn’t know precisely what it would be. During Day 2 Magento dropped the bomb that Magento would be releasing a new product called “Magento 2 Enterprise Cloud Edition”.

Magento Enterprise Cloud Edition is an optional add on package to the EE 2.0 license that includes DevOps tools, support for common services like New Relic, and a Magento supported Cloud Hosting on AWS. It will not be made available without an Enterprise 2.0 license.

Magento was quick to clarify that Magento Enterprise Cloud Edition is a PaaS not a SaaS solution. What this mean is that Magento Cloud Edition remains open and fully customizable to distinguish itself from Shopify+ which is closed proprietary system that limits developers freedom to write custom code.

I think this is a good strategy for Magento. It will help put Magento on more even footing with Shopify+ when it comes to rapid development, all-inclusive packaging of the solution, and may even help solve the upgrades and patches (although I’m still a little fuzzy on how that will work).

The question that remains is how well can Magento support this product and I think most people at the conference recognized that.

3 Things I Want to Learn at Magento Imagine Conference

Last year’s Magento Imagine Conference was great but I don’t think I got everything out of it that I could have.

This year, to get the most out of Imagine, I compiled a list of specific topics I wanted to learn about. This way I can target my attention to those things, have conversations around them, and hopefully come away with a better understanding.

Here’s the list I came up with:

  1. Magento 2 versus Shopify+: what is the positioning going to be going forward, what are merchcants thinnking, what are agencies doing
  2. Tools to take Magento Implementations to the next level: what are agencies leveraging most often to fill in some of the gaps with Magento 2
  3. Agile: good practices and particularly who is leading in this area for the Magento space.

I’m also trying to video blog a bit just for fun as an experiment. This is me this morning on this topic before heading out.

Any suggestions for additional topics or if you are at Imagine and want to connect you can comment or ping me on Twitter.

Poll – Sales Timeline for Web Development Projects

What is the average sales cycle time for enterprise web development projects ($50K+)?

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This is a question I often have, how long should a sales cycle be?

It ofcourse depends on what kind of project, what kind of development, whether a potential client is following RFP process and needs to present to a board or is a sole proprietor who deals in handshakes…

Regardless, over the long haul, some average will emerge. If you know your average sales cycle time please add your response. Thanks!