A great client. A great shopify website. Some graphic design work. A great home of unique fabrics!
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So in response to valuable criticism and some analytics data we decided to make some changes to the Pixelated Solutions website design.
The primary updates revolve around homepage design and digital visual identity: colors & web elements and their applications. Take a look.
Starting from Monday October 29th I’m taking on an SEO challenge: I will work hard for 45 days to gain serious SEO cred for my new concept of a digital collective – Pixelated Solutions. In that time I will start link-building, talking it up on social media, and working tirelessly to build a positive brand image by creatively and strategically employing the SEO tactics I’ve learned about the web.
I’m going play by a set of ground rules:
- WHITE HAT SEO (no funny business)
- MY BEST EFFORT (no slacking – no excuses)
- NO MONEY (results will be based on my skills and my ingenuity only)
I’ll follow up this post each week with a short update to let you know how the SEO Challenge efforts are fairing, including what those efforts are and where the site stands in terms of link power, traffic, bounce, engagement, etc. I will try to gauge how well I’ve done and also try to draw conclusions from the results. In the end I hope that it will give insight into the methods and how they can be applied to others who are looking to build their own site’s SEO cred from scratch.
I’ve posted the first video of the series and officially kicked off the SEO challenge. Check it out here: Pixelated Solutions SEO Challenge
Pixelated Solutions is out of the box thinking of a digital agency. We’re calling it a digital collective or “freelance collective”. Pixelated Solution is dedicated to bringing best value to creative mojo.
Pixelated Solutions is a break from the traditional digital agency model of an owner / bureaucracy / worker hierarchy and replacing it with a model of vetted buy-in partnership.
The issue is that digital agencies are not very scale-able and therefore profits are limited. In addition the primary cost of a digital agency is not infrastructure or suppliers but the talented people whom work there. This scenario forces owners to deflate wages (minimizing cost) and inflating billable hourly rates (boosting profit margins).
But in a digital agency where the talent is the real value driver, this seemed to me like a case of the tail wags the dog. Ownership, bureaucracy, and administration account for the lion’s share of the billable rate but contribute proportionally little to any given finished product. True the owners do provide vision, capital, network, and so on but to me and many freelancers the numbers don’t add up.
On the other hand, freelancers get a lot of credit because we avoid the trappings of a corporate bureaucracy and live on our own individual talent, drive, and reputation. We get paid commensurate with the value we provide and we get to discriminate between the projects we want to take on and those we don’t. We are beholden to no one but the client’s approval.
As a client I like to work with freelancers because I have a greater degree of direct contact with person responsible for getting work done and I am cheap so working with freelancers I save a lot of money.
But the limitation is always that freelancers can only provide so much work and only in a very specific area. Most freelancers are specialists. Freelancers must also keep a regular amount of work on their plate or risk having work lulls. Therefore rush work or work that involves two or more disciplines often isn’t very well suited for freelancers.
Pixelated Solutions’ Solution
Pixelated Solutions was formed to take the positive aspects of a digital agency – comprehensive services, administrative support, and a project management and quality control methodology – and put that together with the positive aspects of freelance – minimal bureaucracy, value / efficiency, and more control on the part of the client and the developers / designers / photographers / etc.
We do this by forming a collective. Individual designers, photographers, and developers are suggested to us or apply directly to be a part of the collective. They are vetted and if we think they’re capable and will work well within our methodology, they’re brought on-board to try out for a project or two. During a project new members have specific deliverables and quality measures. If they complete their work and do a good job they are offered a chance to become a member of the collective.
Once a member of the collective they are able to contribute to collective projects, use the name of the Pixelated Solutions brand for their own projects, and represent the collective to new clients. All work done under the Pixelated Solutions name is supported by a team of members as mentors, quality control, and in cases that require multiple disciplines or additional support we can form work-groups. All work that is performed by members under the Pixelated Solutions name is billed hourly and accounted for on an individual basis so that everyone receives the share they are entitled based upon the value they provide. In this way every member maintains control over their own pricing, hours, and projects.
Creating the institution I’ve come up with a number of solutions to obvious risks such as safeguarding against incomplete or shoddy work. I also have designs on partnership buy-in system to finance a marketing and administrative budget but will save that for a later stage. At this point the collective is still in a fact-finding stage for me but I have reason to be hopeful: We’ve successfully completed several projects and received tremendous feedback. I’m very excited to learn what the future will bring and in the meantime it is a lot of fun.