We developed a good number of new furniture designs at Groopti crowd-sourced from independent designers in more than 12 countries across the globe. We developed these designs together with the aid of our Daorad team and manufacturing partners. Since Groopti targeted primarily amateur designers we spent a great deal of time tweeking materials and designs to affect an aesthetic shape and durable product.  We created the packaging, performed photography at our Jiading, Shanghai studio/office, and assigned a product manager organize everything from start to roll-out.

Here is one of my favorites – Conflicted Corrugation.