A vision is more than a statement on paper. It’s a clear picture of a better future—a guide that shows everyone in your team what you’re aiming for. This vision is rooted in your core values and appears in the choices you make every day.
Imagine an airport scene. A passenger is rushing to catch a flight as the gate door starts closing. The gate agent must decide quickly. A budget airline, focused on tight schedules, might keep the door closed to avoid delay. In contrast, a premium airline, which values long-term customer relationships, might hold the door open for that passenger. This small decision tells you a lot about the company’s vision. It’s not about following strict rules; it’s about understanding your environment and acting in a way that aligns with your overall strategy.
Organizations aren’t built solely on big, bold moves. They’re built on the everyday decisions that add up over time. When every team member understands and embraces the vision, even the smallest choices help steer the company in the right direction.
If you’re interested in exploring these ideas further, here are a few books that go deeper into making strategy a living practice:
A real vision isn’t just statement, it shows up in every decision, guiding you and your team through the everyday challenges toward a better future.